SAG-AFTRA Reaches Commercial Pact with Industry

Following over 7 weeks of talks, SAG-AFTRA and the Joint Policy Committee reached a tentative agreement Saturday on terms for successor agreements to the television and radio commercials contracts. The deal is subject to approval by the SAG-AFTRA National Board of Directors later this month, then a ratification vote by the membership.

“These contracts provide our members with the solid foundation they need to sustain their careers and families,” said SAG-AFTRA National Co-President and Negotiating Committee National Chair Roberta Reardon. “I am very grateful to our negotiating committee which came together and worked as one to ensure a strong contract for their sisters and brothers who work in the commercials area.”

“These negotiations have been a positive and productive continuation of our longtime partnership with commercial performers and their representatives,” said Douglas J. Wood, lead negotiator for the Joint Policy Committee which represents ad agencies and national advertisers. “I am pleased to have achieved these important industry gains in key areas and I want to thank my colleague and JPC Counsel Stacy Marcus and the other members of our negotiating team.”

The formal talks, which wrapped up in the early-morning hours of Saturday, April 6 in New York, had begun February 14. Though SAG and AFTRA just merged one year ago, they have traditionally negotiated the commercials agreement side by side.

SAG-AFTRA said no details would be released until the National Board of Directors’ review at their April 20-21 meeting.

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This entry was posted in Advertising, Commercials, New York, SAG-AFTRA, Uncategorized and tagged , . Bookmark the permalink.

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